We all know it. We SHOULD be so much better at getting our social media organised. But too often, it’s just a source of stress and frustration. Identifying the right topics, finding the right messages to share, writing unique content –and then publishing it at the right time…
If it’s any consolation, you’re not alone in your frustration.
Stop the tailchase
The first hurdle to overcome is the easiest one: Automation.
If you’re not already using a scheduling tool, now is the time to start.
Every social media marketer worth their salt will automate a large part of their social media activities. This will take away the stress of having to log into your platforms several times a week to post your updates. Instead, you just pre-populate your message calendar with content and links.
There are of course many basic tools available, such as HootSuite and Buffer. While these systems are fine for simply publishing updates, I have found that it makes a lot more sense to have a system that combines your own scheduling functionality with a clever way of finding and sharing (i.e. curating) relevant content from other sources.
My absolute favourite social media scheduling tool is ContentDJ. But why? I hear you ask. Well, let me share a few reasons why I love this system.
- Filtered calendars
It’s a great resource for single marketers or distributed teams, as it allows you to build out a complete calendar for publishing content on all your platforms – filtered on campaigns, team members or content type.
- Fast, easy curation
The one thing that really sets ContentDJ apart is how it makes it easy to curate relevant content from other sources. By setting just a few keywords, the system lists hundreds of trending articles to share from.
- Editorial tools
Rather than just publishing, ContentDJ allows for team members to log in and start drafting content ideas in the ‘editorial room’. These can then be reviewed and approved through your own custom workflow stages.
Get your social media organised in 2018
If you are ready to make a serious impact on your social channels this coming year, why not start out with a great toolbox? Check out ContentDJ today and try their free trial where you can test some awesome scheduling, editorial and curation functionality.
Do you want tips like these to your inbox? Over the next few weeks I will continue to share suggested systems and processes that will make your life easier. Sign up to the Hunting with Tigers bulletin and stay updated with hands-on marketing advice.